Facebook Ads Case Study: How We Took 1 Dead eCommerce Funnel, Made A Few Simple Tweaks, And Turned It Into A $500k Per Month Business...
My team and I recently had had the privilege to work with a pretty unique concept ecommerce startup - Waft. The Singapore-based brand offers personalised, high-quality perfume.
While the product was interesting to say the least, the sales just weren’t there.
When we first started working with Waft, they were doing about 8-10
sales per day and it was costing them over $100 per sale (on a $100
Less than two months in and we managed to turn that ship around,
taking Waft from petty and horrible FB ad results to half a million
dollar monthly revenues from $100K ad spend!
I don't know about you, but that's pretty a pretty good ROI for ecommerce!!
I’m about to walk you through exactly how it was done. I’ll show
you where we ran ads, how different traffic sources performed, what had
the biggest impact on the success of the campaign, and what I’d do
differently next time.
Pre-Facebook Ad Campaign...
Before the rollout of new Facebook campaigns, we ran a full audit on the Waft ad account.
Following the audit, the final step before going live with any campaign rollouts was to do a full “secret shop” of the user experience to ensure the funnel itself and buyer journey was ready for conversions.